NewMARK Models, All-Female Agency, Planning Miami For Swim Week Takeover

newMARK models Miami Swim Week FW19

NewMARK models — an all-female, empowering boutique agency based in LA — is prepping for their favorite week of the year, Miami Swim Week.

This year, 20 models will cross the US to walk the runways and have fun in the sun, producing some of the most iconic social media content.

“Miami Swim Week is the best opportunity of the year for swim and lifestyle brands to showcase what they’re all about to the rest of the world watching on all social media channels,” says Jules Newmark, founder and director of newMARK models.

“This week is defining for us and beyond the exposure, the girls create a huge buzz doing what they love! We promote positivity, confidence and supporting each other. This week is such goals for so many girls and we’re here to encourage others to follow their dreams!”

We promote positivity, confidence and supporting each other

The agency has traveled to Miami annually for the past four years to participate in the fashion shows and bring LA to South Beach. In past shows, models have walked for a range of designers from Beach Bunny to KAOHS, Hot As Hell and For Love and Lemons. newMARK’s own DJ Sam Blacky plays several shows during the week in between strutting the runway. The iconic sunset yacht cruise is one of everyone’s favorite memories.

This year, newMARK is prepping for shows during their stay between the beautiful Delano South Beach and SLS South Beach. Follow the journey through photoshoots with, One Bars, I-SEA Sunglasses, Vionic Beach sandals, Skova Towels, Bird electric scooters and Silvercar, to name a few.

The kick off for Swim Week weekend starts Thursday July 12th, with a runway show at the Delano South Beach featuring x NEWMARK with styling by Drybar and makeup from smashbox + VLADA Petal Metal Collection and Sigma Beauty, produced by Paraiso.

After party to follow featuring DJ Sam Black at the Doheny Room.

The girls will continue into the weekend walking for brands such as KAOHS, KOA-KYE, Montce Swim and more! July 17th – 21st, newMARK heads to the Bahamas for a stay at the SLS Baha Mar, relaxation, photoshoots and swimming with the pigs!

About newMARK models

newMARK models is an all-female and empowering boutique agency based in Los Angeles founded in 2014. newMARK was created to provide a unique experience for both clients and models. The agency size provides exceptional service and focused attention. Beyond modeling, girls have a variety of hobbies and skills – surfers, a DJ, a comedian, actors and Youtubers just to name a few. Ranging from micro to massive influencers, the models’ reach over 3.5 million people across the globe.


Learn More

Miami Swim Week schedule

With love,


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